讲座时间：11月7日（星期二）15:00-16:30
讲座嘉宾：黄起海 教授 英国哈德斯菲尔德大学
讲座主持：胡琼晶 副教授 浙江大学
讲座地点：浙江大学管理学院A723会议室
How Do Algorithmic Management Practices Impact Ride-hailing Drivers Service Performance？
讲座摘要:
Online labor platforms (OLPs) employ algorithmic management practices to manage app-workers. Drawing upon the self-determination theory, this research examines the impact of perceived algorithmic management practices (PAMP) on the service performance of ride-hailing drivers through three studies. We theorise the process by investigating the mediating roles of individual needs satisfaction (competence, autonomy, and relatedness) and work engagement, and the moderating role of online community support (OCS). We developed and validated a PAMP scale using a rigorous multistep process in the first study. In the second study, we empirically tested our conceptual model with a sample of 431 ride-hailing drivers. Our findings reveal that PAMP influences drivers’ competence, autonomy, and relatedness needs satisfaction differently. The satisfaction of these three basic needs enhances work engagement, subsequently improving service performance.
Furthermore, OCS positively moderates the relationship between PAMP and drivers’ needs satisfaction. To deepen our understanding of how PAMP influences drivers’ needs satisfaction and subsequent behaviors, we conducted a qualitative investigation with 103 ride-hailing drivers. Our study provides valuable insights for future research and practice in managing app-workers in the gig economy.
嘉宾简介：
黄起海现任英国哈德斯菲尔德大学University of Huddersfield商学院学院教授、管理学系主任。其主要研究方向为创业与管理，并获得了欧盟（EU）、英国文化委员会（British Council）、贸工部（UKTI）、管理高级研究院（Advanced Institute of Management）、国际注册会计师协会(The Association Of Chartered Certified Accountants)和国家自然科学基金等机构的资助。其诸多成果发表于Human Resource Management Journal，Regional Studies, Journal of Business Research，Entrepreneurship and Regional Development，and Technovation等国际期刊。他曾任吉尔大学商学院科研副院长，兰卡斯特大学孔子学院创院院长、兰卡斯特大学管理学院创业与企业发展系主任和兰卡斯特中国管理中心主任等职。他于2015年入选世界100名创业学教授名录Hot Topics' list of the world's top 100 professors of entrepreneurship.
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